2018 was an amazing launch year for Scruff-a-Luvs and we have another success to celebrate!
As part of our marketing campaign for 2018, we partnered up with the RSPCA with a commitment to donate part of the proceeds of each Scruff-a-Luv sold in the UK to help real animals find their ‘furever’ homes.
This partnership proved to be a hugely important part of the campaign, with parents and gift givers loving the fact that the toy they were buying their child was also helping a very worthy cause.
As such, we absolutely smashed our target donation of £10,000 and ended 2018 by raising £45,000 for the RSPCA!
It’s so lovely to be able to say that a toy that Worlds Apart created was not only hugely successful in toy sales, but also helped to give back to the cause that inspired it
You can read more about the RSPCA partnership and our other successes here: https://toyworldmag.co.uk/news/worlds-apart-celebrates-new-year-scruff-a-luvs-success/
The RSPCA partnership will resume again in June 2019 with a % of proceeds of our new ranges going to the charity.
A huge thanks to all those who have adopted a Scruff-a-Luv and helped us raise such an incredible amount of money for the RSPCA.